How Does Independent Insurance Offer You More Flexibility?
Modern consumers enjoy freedom of choice. They appreciate customizable solutions and the ability to choose from a variety of options. In almost every industry, one-size-fits-all offerings simply don’t fly with customers.
That’s especially true with the insurance industry. Every policyholder’s needs are unique and specific to their situation. Thus, policyholders seek flexibility when it’s time to protect their families and possessions.
More consumers are turning to independent insurance agents for this flexibility. Unbound from serving one insurance company, independent agents can develop custom plans that better suit their clients than those offered by traditional companies.
How does an independent insurance agency offer more flexibility to its customers? Here are just a few ways.
They Work for Your Interests
Corporate insurance companies aren’t all heartless and uncaring toward their customers. However, these companies set certain benchmarks and sales targets for employees to follow. As agents scramble to meet quotas and arbitrary milestones, they struggle to focus on what their clients need the most.
In contrast, an independent insurance agency serves as an advocate. Because they are not held captive to a larger corporate initiative, independent insurance agents are free to build coverage solutions that cater to their clients’ needs. They may have general business goals, but they won’t accomplish these goals if they don’t prioritize their customers.
An independent insurance agent should take the time to learn what your exact coverage needs are. This approach favors the spirit of innovation and consideration rather than set-in-stone business goals.
They Represent Several Companies
Independent insurance agents do not work for one insurance carrier; instead, they develop working relationships with multiple carriers. This allows them to connect their clients with a wide range of established companies. They are not locked into offering uniform solutions from a single corporation.
With access to a variety of carriers — and to all of the options these carriers offer — independent insurers allow clients to compare options like the costs of premiums and levels of coverage from many different companies.
Independent insurers can set clients up with policies from multiple carriers to cover their home, auto, medical, or business insurance needs. They know which insurance companies are better for certain situations and can craft a package that covers them all.
By not being committed to single entities, independent insurance agencies can pull the best parts from each carrier to make policies that cover their clients more completely.
They Offer Objective Advice
Corporate insurers often make suggestions tied to the products they provide. That’s fair if the goal is to generate more profit, but it can affect the quality of the advice they give to prospective clients — and it’s not pertinent to each client’s unique needs.
Independent insurance agents are, in general, free from bias. They know what products their affiliated companies offer and the needs they fill the best. Since they have the freedom to use several carriers instead of just one, they can provide the straight truth about the solutions that may work the best.
Independence Means Choice
Corporate insurance companies may offer strong products. However, an independent insurance agency has the room to provide more choices. That allows them to give their clients more flexibility in their insurance options, which is exactly what clients want.